Strategic Marketing Made Simple: Memorable Tips to Grow Your Business
Strategic Marketing Made Simple: Memorable Tips to Grow Your Business
Elena Sharnoff of B Strategic Marketing shared a treasure trove of practical strategies to elevate our marketing game at our latest Coffee and Conversations on December 12th at the Sphere Innovation Lab. From connecting authentically with clients to making the most of your business tools, her advice resonates with organizations of all sizes. Here are the five biggest takeaways:
1. Marketing Tip 1: Personal Touches Make a Lasting Impact
In a world saturated with digital marketing, personal gestures can stand out. Elena highlighted handwritten holiday cards as a prime example: “150 cards might sound like a lot, but recipients truly appreciate them.” These thoughtful touches, like branded gifts or personalized notes, create memorable connections that go beyond a social media post.
Pro Tip: Find unique ways to remind people you exist. Yard signs, radio ads, and even creative swag—like origami pouches (a la Pocket Full of Joy ) or candles (like Applied Mortgage gives from Spill the Tea Sis)—can make your business top of mind.
2. Marketing Tip 2: Choose the Right Avenue for Your Audience
Not every marketing channel works for every business. Elena emphasized understanding where your clients engage most:
- Instagram: Best for visuals and resonates with both younger and older clients.
- Facebook: Stock images and links may appeal to older demographics.
- LinkedIn: LinkedIn is strong for networking, but it requires effort to maintain momentum.
If social media feels overwhelming, consider outsourcing. Hiring can be scary, but the time saved and the polished results are worth the investment. Check out the Sphere directory for ideas of businesses to turn to!
3. Marketing Tip 3: Content Should Be Useful, Snackable, and Varied
Content is king, but it needs to be both engaging and digestible. Elena introduced the concept of “snackable content”—breaking down big ideas into smaller, actionable posts. Additionally, aim for a content mix:
- 1/3 Informational: Offer tips, insights, or resources.
- 1/3 Expertise: Showcase why you’re the go-to in your field.
- 1/3 Sales Pitch (but not too pitchy): Promote your services or products, but don’t oversell.
A weekly tip or “what catches your eye” post can keep your brand engaging and consistent.
4. Marketing Tip 4: Build Credibility and Boost Visibility with SEO (Search Engine Optimization) and Reviews
If you have a website, make it work for you in the background. Elena recommended focusing on:
- SEO basics: Use keywords, meta descriptions, and alt text to increase search rankings.
- Activity updates: Regularly updating your website signals relevance to search engines.
- Reviews: Encourage satisfied clients to leave Google or Yelp reviews. Recommendations build trust and accountability.
No website? No problem. Networking is your lifeline. Join groups like Chambers of Commerce, The Sphere, or BNI to build referral partnerships. And always follow up with a personalized message.
5. Marketing Tip 5: Keep Your Brand in People’s Minds with Consistency and Timing
The “Rule of 5” is key: people need to encounter your brand at least five times to remember you (maybe more after the pandemic and definitely more for services). Consistency across platforms, events, and campaigns ensures you remain recognizable.
Elena also advised tapping into seasonal moments to create timely campaigns. Connect your work to events like Valentine’s Day (like for relationship coach Become What You Are) or other calendar markers. The deadlines add urgency and relevance to your outreach.
Marketing doesn’t have to feel overwhelming if you focus on what aligns with your strengths and your audience’s needs. Whether it’s a handwritten card, a strong SEO strategy, or a beautifully crafted Instagram post, it’s all about making your business memorable and building trust.
How are you keeping your brand at the top of your mind for your audience? Let’s keep the conversation going!M
